The vision of the ERL is "Technology to the People!" by "people," we mean our customers driving the car. We want to place a portion of Silicon Valley into their cars. Why Silicon Valley? It's a place for generating ideas - ideas that generate real results.
Peter Oel, Director
The ERL comprises of five teams, each bringing a vital perspective to the table.
These teams work in synergy to explore the limits of automotive innovation while maintaining focus
on the central goal - improving driver experience.
From advanced sensors and instrumentation, to intuitive user interfaces, to artificially
intelligent and even "social" vehicles, there is no dream beyond consideration.