Vision HMI
The value of new functionality is ultimately defined by its' usefulness. Taking a people-first approach in usage and consumption patterns of emerging technology, the HMI team focuses on information discovery, recovery, and cognition. Fueled by the convergence of automotive and consumer technology, Human Machine Interface innovations are realized at the functional, media, and experiential levels.
Brian Lathrop, Team Leader
Human Machine Interface (HMI)
The HMI team narrows the gap between car and driver.
The HMI team develops interface concepts for driver assistance and infotainment systems.
Usability and objective measurements form a solid base to make data-driven recommendations
that improve the overall satisfaction with Volkswagen Group products. By balancing core
competencies in human factors design, real and virtual interfaces, and multimedia applications,
the HMI team bridges electrical engineering, design, and psychology to yield consistent,
intuitive, and best-in-class interactive electronics.
